KISS and Zyme collaborate on product range launch for Biochrom

Cambridge UK, XX May 2013: Integrated agency KISS Communications (KISS) and life science PR and marketing agency, Zyme Communications (Zyme) have combined to create a campaign for Biochrom which included email blasts, banner advertising, a new microsite, product packaging and exhibition support.

Biochrom Ltd, a leading manufacturer of quality scientific instruments for applications in the life science, clinical, and analytical markets required a range of launch collateral for the new EZ Read range of microplate readers. The new range of readers and software, has been built on Biochrom’s 40-year heritage of providing high quality scientific instruments, and has been developed to meet the needs of both ELISA labs and research scientists using microplate readers for their experiments.

Commenting on the project Simon Fryer, CEO of KISS, said: “The campaign concept took advantage of the EZ Read brand name by suggesting that their superior range of microplate readers made the purchase decision easy. To demonstrate this further KISS developed a campaign theme of ‘choosing the right microplate reader is EZ’. The process also involved new photography and a refined identity including logo and colours. Communications have now also been extended to an exhibition in China.”

Tristana von Will, Product Marketing Manager at Biochrom said: “KISS was quick to understand the brief and the combined experience, knowledge and creativity that both Zyme and KISS bring to the table works well. We are very pleased with the designs, which are now being transferred to a whole range of other marketing collateral.”


Editor’s Notes

About Biochrom

Biochrom Ltd is a leading manufacturer of scientific instruments with over 40 years experience. The Biochrom Group consists of five well known instrument brands covering UV/Vis spectroscopy, microplate instrumentation and amino acid analysis. Biochrom’s products are trusted by hospitals and laboratories worldwide and the company is a valued OEM partner of many of the world’s finest scientific instrumentation companies.

The Biochrom product range has five world class brands including:

  • Biochrom Libra Advanced Spectrophotometers
  • Biochrom WPA compact spectrophotometers and colorimeters
  • Biochrom EZ Read microplate instrumentation
  • Biochrom Amino Acid Analyzers

About Zyme Communications

Zyme Communications provides PR and marketing services for the life science sector, supporting companies to raise their profile, build corporate value, and generate interest from commercial leads, investors and partners. Based in Cambridge, UK, and with partners in Europe and the US, Zyme is focused on providing real value from objective-led communications. Zyme has an experienced senior team, who are specialists in life science PR and marketing and is ideally positioned to support clients to reach their target audiences, from bench scientist to decision-maker, and small biotech to international pharma.

About KISS Communications

KISS Communications is the integrated agency built on the philosophy of keeping things simple. Our experienced team energise brands that aspire to be number one in their category, gain distribution and increase sales around the world.

We provide strategy, advertising, design, branding, digital, exhibition and public relations services. The KISS guiding principles are to have a lack of unnecessary complexity in everything we do whilst delivering maximum effect with minimum means.

The agency has won an impressive number of blue chip clients, including Anglian Water, Bokomo Foods UK, PlastiKote,, Johnson Matthey, Bosch, SISK and Maersk, and successful SMEs including One Nucleus, Balancing Blooms, Horizon Discovery, IMRG, Real-Status, Intergence, and Cambridge Past, Present & Future.

For further information, please contact:

Lorna Cuddon

Zyme Communications

T: 01223 968 920 or 07811 996 942

Laura Brown

KISS Communications

T: 01223 911 123 or 0208 12345

Comments are closed.